LAUNCH OF TESCO FINEST AND TESCO FREE FROM PRODUCTS ON THE ESTONIAN MARKET
Introducing Tesco products / promotion / brand activation
The background of the Tesco brand and product selection gave us the idea to bring the United Kingdom closer to shoppers. We created a TESCO Tea Party in-store event concept where all guests were given the opportunity to get to know and try TESCO products. The event took place in eight cities around Estonia, in the course of which we reached out to a total of 2000 customers in person and handed out 350 cups of tea and countless TESCO biscuits. All of the people who entered the store were informed that products by TESCO are now available in Prisma stores in Estonia. Many customers were very surprised by the display, as they had never seen something so grand in a supermarket environment. Tesco stood out and made an impression.
Prisma Peremarket AS
Launch of TESCO Finest and Tesco Free From products on the Estonian market