PROMOTION OF NEW ICE CREAM FLAVOURS BY BALBIINO

media event / client events / influencer marketing / promotion

We teamed up with Taevas Ogilvy PR agency to organise an event to introduce Balbiino’s new summer ice cream flavours, which was aimed at the media and the most prominent influencers. At the beginning of summer, we all gathered on Teras Beach, watched a fashion show displaying new beachwear inspired by Balbiino ice cream flavours, listened to new hit single “Suvemees” by Öed and ate copious amounts of ice cream in order to create a summer mood. Balbiino ice cream festival brought together more than 100 influencers who all shared the activities on their social media channels and several Estonian media outlets also reported on the event. As a result, the event and information about new Balbiino ice cream flavours reached thousands of people all across Estonia. The day was fast-paced, full of energy, memorable and fun for guests and received overwhelmingly positive feedback.