BALTMAN LIMITED EDITION COLLECTION LAUNCH

collection launch / promotion / brand activation

Inspired by the nature of the unique and slightly rustic unisex capsule collection, we chose to hold the event at the striking but cosy BrewDog craft beer bar. We gave the venue a total makeover by adding a stage and a custom lighting solution. The atmosphere of the event was so cosy and comfortable that the event lasted two hours longer than originally planned. The guests were introduced to the collection, treated to delicious artisan burgers by Uulits and given the chance to mix and mingle while enjoying many types of beer. The fashion show was also attended by several media outlets and a clip of the event was shown on Reporter news programme.

“To me, SOULTEAM is a partner in the most literal sense of the word. Everything starts with you clicking with your cooperation partner – you either do or you don’t. I clicked with SOULTEAM when I first met them in 2008 and the relationship is still going strong. Our years of cooperation with SOULTEAM and the team itself are characterised by ambitious but feasible ideas, mutual honesty, respect, keeping promises and the knowledge that they always go the extra mile for the client and offer positive surprises. It is good to work with people you feel are doing what they love and putting their hearts into it.”